TopWebSite Search Engines Guide

Constructing each web page

Web page design and the construction of individual web pages on a site can be carried out in different ways to achieve the same end result. Often there needs to be a compromise between pure design, functionality and search engine requirements. Search engines look for specific code on a page and give more weight to words in bold text for instance.

• H1 headers, bold, strong and italic tags should be used around the keywords on the page to emphasise them. The attributes of these tags can be manipulated using style sheets.
• Use the full url in your web page code instead of the abbreviated form. eg. http://www.topwebsite.co.uk/index.html rather than just index.html. Spiders follow these links more effectively so that your full site gets indexed.
• Optimise each page on your site for a particular keyword or phrase. This avoids diluting the relevancy of that keyword through having it amongst a long list of words. If there are 10 words in your title tag each gets 10% relevancy. If there are 3 words, each scores 33%.
• Produce a links page with links to all the other pages on your site. A sitemap allows search engine spiders to find the other pages by following the links and give a small boost to the page score.
• Use keywords in the Alt tags for images and in hidden form fields.
• Link to other pages using the keyword for that page as the anchor text within the link.
• With a framed web site the noframes tag should include text and keywords from the site.
• Construct tables to make the cells containing text appear near the start of the code rather than at the end.