Keyword and Description attributes Chances are that if you manually code your Web pages, you’re aware of the "keyword" and "description" attributes. These allow the search engines to easily index your page using the keywords you specifically tell it, along with a description of the site that you yourself get to write. Couldn’t be simpler, right? You use the keywords attribute to tell the search engines which keywords to use. Make sure that you use several of your keywords in your description. While you are at it, you may want to include the same description enclosed in comment tags, just for the spiders that do not look at META tag. More Meta Tags